Psychographics is the study and measurement of attitudes, values, and lifestyles to gain further insight into consumer behavior. The most successful segmentation, profiling, targeting, and messaging campaigns incorporate psychographic data.
Advanced Analytic Solutions has extensive experience designing and implementing psychographic projects for large corporations, particularly in the computer, CPG, and pharmaceutical industries. This includes:
- Instrument design with particular emphasis on the development of pertinent psychographic questions
- Determining the most appropriate data collection methodology
- Providing crucial guidance in the development of data repositories for storing and analyzing psychographic data
- Bridging psychographic data with other data sources such as demographic information
- Sophisticated analysis that will provide the greatest insight and actionability from the bridged data
- Implementation, including training sales forces to utilize and apply the results
- Tracking engagement success in terms of ROI